A domain's Target competitors attribute is a list of competitor domains with which it has a backlinks referral relationship (that points to the competitor). Only shared referrer, competitor referrer, and competitor shared referrer domain types will have entries in this list.
Identifying target competitors
In the illustration below, domains A, B, C, D, and E have backlinks referral relationships that point to one or both competitor domains X and Y:
The Target competitor attributes for domains A, B, C, D, and E are
Viewing Target competitors lists
All worksheets in the MS Excel file for a report that list domains contain a
Target competitors column for this attribute.